The Ethical Eaters
Our wild harvesting is carried out by professional rangers to ensure the deer have a stress-free existence. The proof of this is in the lack of any oxidative stress indicators in wild venison, this is in stark contrast to farmed livestock, we call Lean & Wild venison stress free meat.
By choosing Lean & Wild you are helping to control the the high deer numbers and helping to improve our biodiversity and carbon capture.
The Ecology
Everything is connected.
The UK deer numbers have risen from 450,000 to 2.9m today, these are the highest the population has been since the days of William the Conqueror.
Only 11.7% of the UK is woodland vs a European average of 44%. The high deer numbers are the biggest barrier to reforestation.
We believe that our land should be valued for it’s biodiversity, the health + nutrition it provides us and not just on the calories it can produce.
By eating this delicious and healthy protein, we are also helping to REBALANCE the biodiversity of our countryside.
We can be part of the solution.
Wild Harvesting
Wild harvesting embraces nature's balance by sustainably sourcing venison from the UK's countryside. This method ensures healthy ecosystems by managing deer populations, protecting biodiversity, and delivering premium, natural meat. A commitment to ethical and environmentally conscious practices.
Why Wild?
The high deer numbers are the biggest barrier to reforestation needed to improve our biodiversity and carbon capital. In addition, as all the venison we use is wild, this methane would be naturally occurring in the atmosphere and is therefore ultra low carbon. Wild venison has a carbon footprint of 1.1kg per 100g vs 60kg per 100g of beef, placing Lean & Wild venison's footprint between tofu and beans.